Mission Statement: The SBCBA is a group of community minded citizens dedicated to promotion and economic development within the Municipality of South Bruce.
Objectives: to promote and improve trade and commerce and the economic, civic and social welfare of the district. Specifically, SBCBA has adopted the following objectives:
- To strive for an environment where various sectors can meet in a respectful and supportive atmosphere to promote a cooperative and holistic approach to planning, organizing, delivering and reviewing of services and resources throughout the municipality.
- To be inclusive of all sectors within the municipality whether public, private, commercial, industrial, agriculture, service or not-for-profit.
- To strive for fairness and effective management of resources within the municipality to encourage and facilitate harmony, growth and quality of life for its constituents and economic base.